Helmet 28 was founded by George Richardson, whose passion for racing runs deep.
The name itself is rooted in heritage. The number 28 is George’s racing number, passed down by his Dad who raced in his younger years but never had the chance to go pro. That legacy & ethos still sits at the heart of the brand today.
After a successful motorsport career, George found he was missing something away from the track: a challenge that could recreate the same excitement as winning a race. Through years in the sport, he had built deep industry knowledge and an extensive network, giving him access to innovative, disruptive products that deserved a stronger route to market.
Bringing those products into the UK & Europe, supporting their growth, and connecting them with the right retailers delivered the same buzz as standing on the podium, and so Helmet 28 was born.
Today, Helmet 28 combines motorsport heritage with commercial expertise, operating at scale while continuing to push the industry forward through innovation, expansion, and an uncompromising focus on customer experience.
What You Can Expect From Helmet 28
A true “one-stop shop” for motorsport
From helmets and racewear to gloves, boots, and accessories, Helmet 28 is building the UK’s most trusted destination for motorsport safety equipment.
High-quality gear at accessible prices
Motorsport is demanding – not just physically but financially too. We focus on delivering exceptional value without ever compromising on safety or performance.
Expert support from people who understand racing
Our team offers hands-on, knowledgeable customer support: from sizing and homologation advice to aftercare and ongoing support.
Heritage-led, future-focused
We are rooted in motorsport tradition while also being driven by innovation. We continue to invest in better systems, smarter customer journeys, and stronger partnerships across Europe to ensure the very best for our customers.